Many introverted lawyers feel uncomfortable on camera.
However, legal marketing “gurus” often claim that being on camera is essential to building a personal brand. This is not true.
A growing trend called “Faceless Content” lets you create content without showing your face. It’s effective and still connects with your audience.
Here are five faceless content styles lawyers can use:
Blog
Written content is a great starting point. Write articles, FAQs, case studies, or guides on legal topics. This boosts your visibility on search engines like Google or Bing.
Tip: To maximize results, consider hiring an SEO expert. They can help with keyword research and content optimization.
Podcast
Podcasts let you create audio content. You don’t need a camera—just a good microphone. Discuss legal topics in a conversational tone. Avoid reading directly from a script; it sounds dull. Use notes instead and keep the flow natural.
Tip: Invest in a quality mic, recording software, and a platform to distribute episodes. Seek advice if needed.
Animated Explainers
Create animations or motion graphics to explain legal topics. For example, “How to File a Small Claims Suit” or “Your Rights During a Traffic Stop.” This keeps the focus on the information, not you, while adding visual appeal.
Tip: If you lack motion graphics skills, outsource this task. Focus on delivering the content.
Text Overlays on Visuals
Share legal tips using bold text over visuals or stock footage (e.g., scales of justice). Add a voiceover or background music for impact. For instance, “5 Things to Know Before Signing a Lease” paired with visuals of rental agreements.
Tip: If design isn’t your strength, hire a professional.
Document or Presentation Walkthrough
Record your screen as you explain legal documents or presentations. Highlight key sections and break them down in simple terms. Examples: “Understanding a Non-Disclosure Agreement” or “Steps for Cross-Examinations.”
Tip: Basic video editing skills are helpful here. If needed, outsource editing to enhance quality.
These content styles range from easy to advanced. Some require skills like design, audio editing, or motion graphics. High-quality content is crucial for building your personal brand as a lawyer.
Need help? Contact me at hiremoshiur@gmail.com to get started.